SOCIAL MEDIA FOLLOWING

MOSTLY MEN BETWEEN THE AGE OF 18-50

FACEBOOK- 102,000

INSTAGRAM 136,00

YOUTUBE 41,000

AVERAGE REGIONAL RACE LIVE VIEWS 5,000-15,000

AVERAGE ATTENDANCE PER REGIONAL RACE 3,000-7500

NOT INCLUDING ALL OTHER MEDIA TEAMS AND OUTLETS POSTING CONTENT ALL WEEK LONG

SOCIAL MEDIA FOLLOWING

MOSTLY MEN BETWEEN THE AGES OF 18-50

FACEBOOK 300,000

INSTAGRAM 165,000

YOUTUBE 41,000SUBS

2021 HAD OVER 100,000 PEOPLE ON SITE

2022 HAD 95,000 PEOPLE ON SITE

2023 HAD 100,000+ PEOPLE ON SITE

65,000 VIEWS FOR THE PRO UTV QUALIFYING LIVE FEED VIDEO

95,000 VIEWS FOR THE PRO UTV RACE LIVE FEED

NOT INCLUDING ALL OTHER MEDIA TEAMS AND OUTLETS POSTING CONTENT ALL WEEK LONG REACHING OVER 1 MILLIONS VIEWERS

King of The Hammers takes place the beginning of the year on public lands in Johnson Valley, California.

The race has evolved from 12 teams racing for bragging rights and a case of beer, to more than 530 teams competing before more than 100,000 fans in person and 2 million viewers online.

THIS RACE IS DESCRIBED AS THE TOUGHEST SINGLE DAY OFFROAD RACE IN THE WORLD

COMPETITORS SPEND 2 GRUELING WEEKS IN THE CALIFORNIA DESERT TESTING AND PREPARING FOR THIER CHANCE TO BE KING

SOCIAL MEDIA FOLLOWING

MOSTLY MEN BETWEEN THE AGES OF 18-50

FACEBOOK 162,000

INSTAGRAM 120,000

AVERAGE ATTENDANCE PER RACE 60,000-70,000 PEOPLE ONSITE

OVER 500 RACE TEAMS

The Mint 400 is the oldest and most prestigious off-road race in America and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world-famous Las Vegas Strip, a one-day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide. No other off-road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting - complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!